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Client Testimonials - The Ultimate Promotion Tool?

Thursday, 07 August 2008 06:56

Not making the most of client testimonials? You should be as they are a powerful resource. Here are some great ways to make the most of them

by BrianDMcEvoy

Not making the most of client testimonials? You should be as they are a powerful resource. Here are some great ways to make the most of them

1) Insert a colored box on your web site for each testimonial. Include the author's (buyer's) name and his or her domain name (not hyperlinked, so that shoppers don't click away from your site) with specific comments directed towards your service quality. If you don't have anything this detailed, write some of your top clients and tell them what you are looking for and see if they can help out in exchange for promotion for them for free on your site. Then to give the testimonials more value, more credibility, add the author's photo and even an audio clip or video testimonial.

2) Set up a question & answer page or FAQ page on your website. In some of the answers, include a few testimonials. If a testimonial answers a question, then make sure you use it. For example, ?How long does it take for the product to arrive?? Why not answer that with a great testimonial from a satisfied client, who got the goods very quickly.

3) Set up testimonials in an autoresponder message and place the email address or sign-up box on your site, so that it's available 24/7 upon request.

4) Put together a bunch of testimonials as a report or guide in PDF format available as a free download from your site, to help prospective clients with their decision making. Just add a download link on your site that says something like ?Click Here to see what others have to say?.

5) Case Studies are great ways to use testimonials. Use enticing headlines for these and try to make each one cover a particular aspect of your business - your service, delivery, price etc. If the studies focus on common problems and how your product or service solved them, then many potential clients will be able to relate to this and it will have a powerful effect on your marketing.

6) Use snippets of your testimonials in offline marketing like brochures and print newsletters and post cards. And use some online in blog posts and blurbs with forum comments and other interactions.

7) Use press releases if you believe offline publications and media may have an interest in your information, query them by researching how to do this first in freelance writer books from the public library. Then take action: submit the press releases to online press release sites and PRWeb.com then follow up with editors and publishers.

About the Author:

To discover how to really use Client Testimonials, get your free e-course at http://www.testimonialpower.com. Brian D. McEvoy reveals some secret techniques to easily get and use testimonials that will give your marketing amazing results..