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Vacation Sales - A Great Option For Insurance Agents |
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Written by Jay NaPier
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Friday, 12 September 2008 12:06 |
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Even when the economy is running at its slowest, the travel industry still propsers. As currencies slide, foreign currency coming into a country can be even more valuable. This means that tourists often begin planning travel abroad and trips when they know their money will be most valued. For insurance agents, vacation sales can be a great option.
by JayNaPier
Even when the economy is running at its slowest, the travel industry still propsers. As currencies slide, foreign currency coming into a country can be even more valuable. This means that tourists often begin planning travel abroad and trips when they know their money will be most valued. For insurance agents, vacation sales can be a great option.
\"Why sell insurance for vacations?\" you're probably asking - and yes, it might seem a bit of a weird idea. Why not go after more traditional things - insurance for cars, or insurance for homes? But hold on - let's think about this for a couple of minutes. Car insurance and home insurance might seem profitable at first, but that's only if you're the insurance company. Insurance agents who are selling these types of policies don't make much money compared to the insurance company they are selling them for; agents are making the sales, but can only take a limited profit from this sort of business.
\"OK,\" you say, \"how about selling insurance for homes? There's got to be money to be made there, right?\" Again, you'd think so, but with everything that's happened recently - and will probably continue happening - tornadoes and hurricanes causing huge damage to big areas like the mid-West every year, it's getting quite difficult to make money here, too. Think about it - lots of people living around the gulf coast simply can't get flood insurance, because at the end of the day, it costs the insurance companies too much money when they have to pay out. Because of things like this, vacation sales really is the best option for an insurance agent.
Recently we've entered a period where the travel industry is undergoing a big growth in profits. When you compare the travel industry to most other industries, it's seeing greater revenue increase than most of them year against year - and this is for one big reason; we're entering a period where people who were born in the 'baby boom' are starting to retire, and are spending their retirement savings.
These people have made their money, and they aren't worried about spending it to have a good time. They have worked hard, and now they want to take their rewards, so they are spending to indulge themselves. They're reaching out across the world, travelling to far flung locations, and exotic places they once only dreamed about. Their nest egg has been collected, and now they're going to spend it - on themselves.
This is the main reason why vacation sales is the best option for insurance agent. For all those people who take trips that have to suddenly be cancelled, there is high risk of losing their money because many trips do not refund. If travelers purchases insurance for their trip, they can receive full reimbursement for whatever the cancellation problem is. This can be due to hurricanes, sudden health issues, or any other event that prevents you from taking the trip.
This is a powerful reason why vacation sales is a fantastic opportunity for an insurance agent. Insurance can be sold on any trip, anywhere in the world. It is up to the traveler to buy insurance and most of them know that it is a pretty good option, and affordable when viewed against the risk of cancellation. As more and more people reach retirement and more people travel for pleasure there will be even more demand for this sort of insurance. Travelers want the assurance that their money is returned if something happens that mean they have to cancel their trip. The reality of the situation is that not many vacations have to be cancelled, though.
As a last word, there's another big advantage for the insurance agent with this sort of business, and that is the opportunity for affiliate sales. If an insurance agent teams up with a travel company - or a number of travel companies - such as MOR Vacations, they can become the referral contact for these travel companies when their clients want to purchase insurance. No more hunting for leads, and trying to close sales - the business comes straight to their doors, recommended by travel companies. And even better, the travel companies also make money from the sale, and everyone - the insurance agent, the travel company, and the traveler - wins!
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