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Can You Sell Anything On Teleseminars? |
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Written by Stu McLaren
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Monday, 08 September 2008 10:49 |
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Do you have business questions that are stopping you from really progressing within your market? I know as my business grew I came across road blocks, big and small, that sometimes would put me behind schedule or just stump me. In this article I will answer two of those questions on teleseminars.
by StuMcLaren
Do you have business questions that are stopping you from really progressing within your market? I know as my business grew I came across road blocks, big and small, that sometimes would put me behind schedule or just stump me. In this article I will answer two of those questions on teleseminars.
First question:
Instead of selling my 'normal' products, such as a book, on my teleseminar, I really wanted to try to sell a new program. Can anything be sold on a teleseminar?
Looking to leverage one product into the next is something you should be looking to do as much as possible when creating products. For some of your products you should also be thinking about back-end products that you could offer your costumers as soon as they finished one of your courses, programs, eBooks, etc. When people have questions, need help finishing something, or come to certain conclusions it creates a great opportunity to lead right into the selling of your back-end products. This is a great way to keep your momentum going from one product to the next.
Regarding selling items from a teleseminar, I believe you can sell just about anything as long as you position it well and establish value throughout the call. Whether it is a training, assessment, eBook, teleseminar series, product, you can do it, but make sure you position it right from the beginning so your callers are aware of what it entails.
Thinking about what other back-end products you could create though would be my big piece of advice for you to think about. If your product initially gets them to really dive deep into a certain method or strategy, they will have questions on how to optimize that strategy later, which I think leads itself nicely into any type of back-end offer.
Here is the second question:
When hosting a teleseminar that is an interview between myself and an expert, should I use the host's or expert's voice and photo while promoting the call?
Here are a couple of suggestions. Firstly, if you could create a picture that had both yourself and the expert in it, that would work best if you only had room to put one picture. Using both photos in the Ask Campaign, registration page and web cast page would be the best situation, but if you can only use one picture try combining them into one photo.
If you were limited to one picture, the second suggestion would be to use the host's and the reason being is you are the one who is going to bridge the gap and introduce the guest and so forth. You could build some anticipation for your guest and so forth with your audio, unless your guest is someone who is very famous.
Find out more answers to your teleseminar questions by checking out www.InstantBusinessAnswers.com
About the Author:
For all the answers to your online marketing questions check out Instant Business Answers. If you want live and recorded, audio, visual and written responses, you are bound to find the small business help you are looking for! |
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