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ClickBank Affiliate Income: Boost It Using Review Pages |
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Written by Ian Traynor
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Friday, 05 September 2008 06:16 |
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One of the largest sellers of digital products is ClickBank, with over 10,000 merchants using is to distribute their products.
by IanTraynor
One of the largest sellers of digital products is ClickBank, with over 10,000 merchants using is to distribute their products.
From the merchants' point of view, ClickBank makes it easy for them to sell. They don't need to process credit cards themselves, and they don't need to set up an affiliate scheme. ClickBank does both of these jobs for the merchant.
If you're wanting to start making serious money by selling products as an affiliate, ClickBank is also ideal. Just set up a free account, decide which ClickBank products you want to promote, get the special ClickBank "hoplink" for those products and start sending people to the merchant's sales page through your ClickBank affiliate link. Then start raking in the cash - usually at least 50% of the selling price.
There's nothing to it, is there? Sorry, but yes there is! Unless you're going to follow the example of most people trying to sell ClickBank products and making little or nothing for their efforts, you'll need to avoid the common mistakes that they make.
Promotion techniques such as putting banner ads on a website or adding affiliate links to either email and forum posting signatures, are not enough to convince people to buy anything through your ClickBank affiliate link.
But there is a better way, and it's a technique which I've been using for a while. You'll need to devote some time to it, but your time should be well rewarded.
How To Write Product Review Pages
What you need to do is to spend a little time writing a review of any product you want to promote, and put this product review page on your website. You're aiming to convince people, not just to click through to the merchant's sales page using your affiliate link. You want them to arrive on the sales page all ready to buy. You are "pre-selling" them.
The reason why this technique is so successful is that more and more people, before they buy something online, look for reviews of the product. If you type "review" + a product name into Google, you're likely to find examples of product reviews.
Mind you, even people who use this technique often do it the wrong way. They make some very basic mistakes.
How To Improve Your Review Pages:
1) Don't fill your review with nothing but good points about the product. Find a few unimportant things that you don't like. These, of course, should more than countered by the good things!
2) Don't try to "sell" the product. The main purpose of the review page is to get people to click through to the merchants's sales page through your affiliate link, ready to make a positive buying decision.
3) Avoid using any of the "copy" on the merchant's sales page. People will lose confidence in your review if they find that you've copied chunks of the sales page.
4) Write as if you have used the product. And if you haven't used it, you really shouldn't be writing a review! Many merchants will send you a free copy of a digital product if you say that you are writing a review.
5) "Comparative reviews" are very powerful. Just find other products which satisfy the same sort of needs, and review them alongside the product you really want visitors to buy. A "star rating" system is a good idea in a comparative review. You will, of course, give the main product more stars than the others!
If you follow this plan, you should be able to make a lot more money by promoting ClickBank products. And if you use the tools in my ClickBank ToolKit, your work load will be lightened!
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