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Can You Charge For A Teleseminar? |
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Written by Stu McLaren
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Wednesday, 03 September 2008 14:24 |
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Sometimes you come across those business questions that just have you stumped or slow down your progress. Personally, this has happened to me, especially when I was just starting my online marketing business. Within this article I'm going to answer one question I had about teleseminars, hoping to help you with your business success.
by StuMcLaren
Sometimes you come across those business questions that just have you stumped or slow down your progress. Personally, this has happened to me, especially when I was just starting my online marketing business. Within this article I'm going to answer one question I had about teleseminars, hoping to help you with your business success.
Here is the question:
Can you actually charge for a teleseminar, or is it better to host it for free and then try to sell products on the call?
It is good to mix things up sometimes, free calls are great, but you can also charge for them as well. There are a few things I want you to think about.
With the free call, you are going to get more people but they are less qualified. This means if you are looking to sell a product or service, they are not as good of a prospect as somebody who has paid for that particular call.
There a variety of different ways in which you can promote a call. One way that I use a lot is the actual call is free but then up sell people immediately to purchase the mp3 and transcripts of the call. The mp3 and transcripts are not free because I want to establish value for them in the future, one way of doing this is selling them. The method I use to get them to buy the mp3 and transcripts is to do a registration offer. Basically as soon as they register they are offered something that may this, "Congratulations on completing the registration for this call. There is a special offer for you right now, would you like to take advantage of getting the mp3 and transcripts for this call for $10?"
This is my up sell process. I provide them the mp3 and transcripts for $10, and then I let them know that after the call is finished, it will be sold for $47 or whatever price you are going to sell it for. So in that way, it is a great deal for them right out of the gate. They are going to save a whack of money by buying it now, but at the same time, it allows me to build a sub list of more qualified people.
At the same time, I am able to hit both markets. By providing the content for free, those people are able to receive the valuable information by joining me on the call. The only problem for them is it may be inconvenient because they have to be on the phone at that time in order to listen to the content.
Then I am also building a sub list of more qualified people who are willing to take their credit card out of their wallet and invest in the materials that I have even though it is only $10. I do that for a reason because I do not want it make a huge hurdle. I want to capture those people right away just so that I have identified who they are and at the same time I have established value for the mp3 and the transcripts. I am training people to know that the mp3 and the transcripts are something of value that they need to pay for. It is not free.
Giving everything away for free is not something I like to do because your whole back end sales won't be helped by doing that. Qualifying people and establishing value is another goal of mine and this method as worked well for me to do both. By providing the actual call for free you will still get those people who are looking for freebies and be able to show them how much valuable your information can be. You also will be able to secure those qualified people who purchase the mp3 and transcripts during the up sell process. Offer them a deal at the time of registration for a much lower price, like $10. Also make sure you let them know that after the call that price will be increase dramatically to $47, $97, whatever price you decide upon.
By separating the two groups, freebies and qualified prospects, you can create two different sub lists. The people who have invested in the material have already expressed an interest in your products and you can then follow up a lot harder with them on future promotions.
Doing a teleseminar you have the opportunity to both charge for the call and give it away for free and get qualified buyers another way. Think about what you want to accomplish for the call and the type of market you might have if you are charging for it.
To get more of your affiliate marketing questions answered and more, check out www.InstantBusinessAnswers.com
About the Author:
To find out more answers to all yourr business questions check out Instant Business Answers. If you want live and recorded, audio, visual and written responses, you are bound to find the small business help you are searching for! |
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