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You Should Be Creating eBooks For Traffic and Lead Generation |
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Written by Stu McLaren
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Wednesday, 20 August 2008 07:38 |
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The word on the street is that eBooks aren't worth creating and that there is no money in them. I'm not on that band wagon and within this article I am going to lay out a few reason why you should be creating eBooks to act as a lead generation tool and increast your online traffic.
by StuMcLaren
The word on the street is that eBooks aren't worth creating and that there is no money in them. I'm not on that band wagon and within this article I am going to lay out a few reason why you should be creating eBooks to act as a lead generation tool and increast your online traffic.
So why should you be creating eBooks?
Firstly, if you give that eBook away people will visit your website.
Two, they are looking for information if they are coming to your website. If you have created an eBook with the information they are looking for it makes it easy for them because you are already in their mind.
I'll give you an example of what I mean. About a year ago I was the best mad in my friend's wedding. The thing is, I had never done this before and knew nothing about being a best man.
One of the things that I was doing online was scouring the Internet of things that I should be doing as a best man, because I had no clue. I was going to all kinds of websites trying to piece all this information together, when I know for a fact that had there been an eBook that basically created a step by step process of what I needed to do in order to be a best man, I would have bought it.
How can I say I actually would have purchased it? Well, in the past I have bought similar eBooks on different topics I was looking for more information on and has outlined the procedure clearly.
The reason I bought those books was number one, I was searching for the information. Number two, I came to a website that had packaged that information into a step by step procedure.
There is more than one reason to be creating an eBook. Another one is within your eBook you can advertise your products and services.
Just think of your products acting like a funnel, the marketing funnel. Your eBooks are used as products at the top of the funnel. As you make your way down the funnel the products increase in price.
You want to use the eBook to build trust and demonstrate the value that you can provide to your customers so that they are more willing and eager to buy your higher-priced items.
Ebooks can easily be the way you show people how much value you provide and this will only make them want to work with you more. People will buy from those they feel they can trust and gain knowledge from, rarely not from someone they have never heard of before.
You are creating an introductory product in which you can then introduce your other higher-priced products and services within. If people want to take the next step you have giving them the opportunity to do so.
It becomes a platform to advertise your other products and services within the eBook.
To be clear, you don't want your eBook to be one big sales pitch though. You really have to balance mentioning your products and providing valuable information because this is what people will judge on what they can get from you in your other products.
Writing these articles, I am doing it right now to you. Of course, I would love it if you all bought my other products and services, came to my seminar, wanted to work closer with me. In order to get to that point I know I have to gain your trust and show you that I can provide valuable information.
One way I try do to that is by providing free articles, like this one and put as much information as I can so it makes you want to read more of my articles and buy my products.
I want you to take the same philosophy and apply it to your eBooks. You've got to pack as much information into that eBook as possible, without it being one big sales pitch. If people see it as being a big sales pitch, they're going to be turned off and they're less likely to do business with you.
It provides a platform to introduce your other products or services and that is a great reason why you should be creating an eBook.
By exploring your creativity ideas will come to you when you need them the most!
About the Author:
How would you like all your business questions answered by someone who has been behind the scenes for some of the biggest marketers online today? On top of written and video responses you also get frequent live help. Just ask for small business support! |
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