Earn Money with Ezines: Are Ezines Still Worth My Time

Author: Jeff Casmer

With video, audio and blog marketing becoming so popular
some net marketers are beginning to question if ezines are
still worth their time and can you earn money with ezines.

Why bother drafting an article to send directly to your
subscribers when you could just as easily throw together a
video to place on video syndication sites, thus driving
customers to your site that way.

Below are some reasons why you should continue to produce
ezines and if you haven't already started you'll be
inspired to do so and begin to earn money with ezines.

Reason 1: Email is the internet

A large percentage of first time web browsers come onto the
internet first and foremost to connect with friends and
families. Thus far, there is no other online communication
method that is simpler, faster and more effective than
email.

Established net marketers know this. They know that most
online users can not understand html or RSS feeds but
virtually everyone can grasp and use email. Knowing this,
net marketers choose ezines as one of their channels to
deliver their messages swiftly and worry free.

Ezines work because they are a convenient way for web
browsers to get the information they want. The ezine
arrives directly in the subscriber's inbox without hassle.

A publisher can send his ezine to thousands of people
without worrying about postage or paper bulk. Every other
known method of delivering your information still requires
the user to take action. This may involve logging onto the
website to view a video or hear an audio or typing in a URL
to participate in a forum discussion.

Ezines are convenient for readers and publishers alike.
Once the email is sent the user can choose when they want
to read it while the publisher has the potential to reach
thousands of users he would not otherwise be able to
connect with which increases his profit margin without
doing anymore work than he already is.

Nearly every internet marketer will agree that while they
may get bored and sell their domain name they will never
part with their subscriber list.

For many marketers having a website is not nearly as
important as having a group of people that are responsive
to their ezines and thanks to emails, marketers can deliver
their message more effectively with no effort on the
reader's part.

What's more the reader knows that the information he or she
is getting is something they requested.

Reason 2: Ezines are designed for a specific group

People opt-in to receive more information on topics related
to your site. The information is catered to them. Someone
who is interested in green tea will opt for a newsletter if
it provides valuable information pertaining to that
subject. If they did not want more information they would
not bother to subscribe.

Ezines give people the power of choice. They subscribe
because they want the information, in order for a web
browser to get the information you publish they have to
make the decision to subscribe. And if they decide they no
longer want it they can opt-out or put you on their black
list.

But to avoid this scenario web marketers make the effort to
ensure that the information they provide is on topic and
helpful. Or at least they should. The number of people
flocking to the web may increase on a daily basis but they
are also more wary than they were five years ago thus
ezines must be valuable to reader if they are to be
effective.

Reason 3: Ezines are helpful

A truly valuable ezine helps everyone involved (both the
reader and publisher). These types of ezine work on
building trust by providing the reader with the information
they seek first before they even begin to "sell." A well
produced ezine sells itself by taking customer service to
the next step.

Ezines can be in the form of providing information on a
niche topic or they may even offer further information on a
product that was already bought from the site. The key is
to keep readers happy by give them what they want.

They in turn will provide you with traffic, sales or more
subscribers. And in case you're wondering if subscribers
are really giving back to the publisher here's a quick case
to prove my point.

A solo ad went one time to an ezine with about 18,000
subscribers. The ad generated 1218 unique clicks, 957
sales, 69 gross profits per sale: $29.97, Total gross
profit: $2067.93

Inspired yet?

The bottom line is people find ezines to be helpful and
they repay the publisher by purchasing products or signing
up for services offered in the ezine to earn money with
ezines. If you're not producing an ezine you're missing out
on a high income potential and you can guarantee that
you're giving your sales to your competition.

Jeff Casmer is an internet marketing consultant and work at
home business owner. His "Top Ranked"
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