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How The Art Of Pre-Selling Converts Sales Like Crazy
Written by Kylon Trower   
Thursday, 27 November 2008 11:16
Many marketers overlook the art of pre-selling before they ask for the business. This small step is critically important in making sure the person has a need for what you want before you make an offer.
by KylonTrower


Many marketers overlook the art of pre-selling before they ask for the business. This small step is critically important in making sure the person has a need for what you want before you make an offer.

One aspect of pre-selling is actually selling yourself before you sell your product. By doing this, you help your customer feel good about you and become emotionally bonded with you on some level.

Pre-selling is also the art of building up anticipation. If a friend told you his sales have increased 300% by "some new internet marketing strategy" but never told you what that strategy was you'd be begging to find out what it is? You'd really be chomping at the bit if you had an internet business and were looking to increase your sales too, right?

That's why by mentioning a benefit which would instantly get your prospects attention but not revealing the solution will have your prospects eating out of your hand. When you finally reveal your product, your prospects will rush to purchase it because they have been anxiously awaiting the solution to their problem!

There are many ways to pre-sell and it's not just about uncovering your product bit by bit. You can actually give away an entire e-book and use it to pre-sell for another
higher ticket item. The e-book was used to pre-sell and gain trust. This is also an example of the law of reciprocity at work.

You can pre-sell by including a snippet or two from your e-book and mentioning it as a viable solution to driving massive targeted traffic to your website. If people get good advice from your newsletter, they will perceive you as an expert and naturally be more curious.

The bottom line, it's about building up the value of your product or service before you ask for the sale. When you do ask for the sale, make sure you're helping people solve their problems and you'll be in business for many years to come.

About the Author:

Don't spend a penny to get traffic to your site before you watch the Craigslist Marketing Traffic System.
 


Stephen Meyer

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