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Blog Carnivals = Blog Traffic + Expert Authority (Part 2) |
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Written by Jared Conley
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Sunday, 30 November 2008 03:40 |
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In the earlier article in this series, I discussed what blog carnivals are and why all aspiring bloggers should be participating in them. In the event that you missed that post, let me review briefly the benefits of participating in blog carnivals:
by JaredConley
In the earlier article in this series, I discussed what blog carnivals are and why all aspiring bloggers should be participating in them. In the event that you missed that post, let me review briefly the benefits of participating in blog carnivals:
* They improve your authority
* You immediately gain regular, profitable readers of your partner blogs
* You get an immediate boost of traffic to blog posts
* You get a long term improvement in search engine rankings
What I'm going to review in this post is how you can derive the most benefit out of your carnival participation. Let's face it, carnivals take effort and time, so you should get the most good will and benefit from them as possible. Here's how you can do just that:
1) Submit your articles early. There will be a call for entries deadline, but in all likelihood the host already has some idea on how the post will be structured before the deadline, so you want your article available during this planning stage.
2) Make the host's job easy: Learn how to create blog post titles that are clever, and brainstorm two or three powerful, compelling headings that can be used for the anchor text in links. Good headings are hard to create, so create them on your own. You'll save the host the effort and get more traffic from a better headline.
3) Follow the entry guidelines.
4) Get organized: Organize the information you submit. Include your e-mail address, name, blog name, article title, article summary, several sample headings, trackback URL, and permalink. Place this information in an e-mail above the full article itself, unless told to do otherwise.
5) Promote: Once submitted, be sure to advertise the carnival. What goes around comes around, and your aggregate efforts to drive traffic will payoff for everyone in the long run. That's the point of these carnivals: all participants are sharing subscribers, giving each the opportunity to attract the others' regular readers.
6) Make sure your blog can handle your traffic: Prepare your blog for any traffic spikes that might occur, and optimize the page that the carnival readers will be viewing. You'll want to target the offers or ads to your audience, provide a very visible subscription link, and follow-up with at least one week's worth of solid articles to capitalize on any repeat traffic you might have.
Blog carnivals are a excellent way to attract qualified, relevant, profitable, long-term readers. Use them intelligently and you'll reap the rewards. But you must be ready to put your best foot forward. Pick up a good blogs how to if you have any questions on how you can prepare your blog for this kind of traffic.
About the Author:
Jared is the author of a popular Wordpress plugin suite for WordPress blogs and a partner in the publishing company that created the best-selling blogging program Blogging in Action. Jared helps people learn how to create blog properties the right way, and teaches them effective methods to bring traffic to blogs. |
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